Y el nombre Cortez? Nike lo puso como provocación a Adidas, que preparaba un modelo “Azteca Gold”. Nike respondió con “Cortez”, como el conquistador que venció a los aztecas. 💥 Ironic twist.
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Bill Bowerman and naming the Nike Cortez -“Bowerman liked 'Aztec,' in homage to the 1968 Olympics, which were being held in Mexico City. I liked that, too. Fine, Onitsuka said. The Aztec was born. And then Adidas threated to sue. Adidas already had a ...
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